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Stunning 3D interior visualisations

Create your virtual show home using photo-realistic interior property CGIs

Let your prospective buyers get a feel for the interior spaces of your development.

✓ Helping purchasers visualise the interior spaces

✓ Adding real value to marketing material
✓ Showcasing unique features and focal points

Showcase your property interior with stunning photo-realistic imagery. High quality interior property CGIs add another dimension to your marketing material.

Prospective purchasers always want to visualise what an internal space will look like. Our interior visualisations allow you to have photo-realistic imagery of interior spaces from your development, long before any construction has been completed. We work with our in-house interior designer, or your instructed one, to create highly realistic images of your interiors that best represent your development. Creating striking imagery and content that can be the keystone of your marketing campaign.

Blue Cube Studios is at the forefront of adopting the latest technology to create precise, realistic, and high-clarity property CGIs. Show the unique features of internal spaces, as well as communicate the internal flow of a commercial project. We can even use real-word photography of views from balconies or terraces to help showcase important selling points.

We have found that interior property CGIs have been beneficial for our clients by:

Adding real value to marketing materials

Helping buyers visualise how a space looks with furniture and interior decor

Enabling analysis of important aspects such as the relationship between rooms, entry and exit points, and room volume

Show off the features of your property with interior property CGIs, from kitchens and bathrooms to vaulted ceilings and views. Prospective purchasers can view glossy photographic images, which are especially useful for off-plan property sales. Interior CGIs can also be used for virtual staging to create product visualisations.

The service we receive from Blue Cube Studios is friendly, professional and, given a deadline, they are able to deliver! The Property CGIs and 3D Floor Plans produced for us by Blue Cube are so good they are often mistaken as photos and we receive many compliments on the artwork they provide.

Jane Jones - Landex Ltd 


Approach & Process

1: We check the information, clean and prepare the DWG files from your architect

2: We create 3D geometry for the internal spaces using CAD files as a base, structuring the layers in the model, grouping the interior elements together.

3: Any structural or fixed decorative surfaces are separated out, if necessary, for finer control.

4: We apply materials to the interior surfaces and finishes, matching colours given in the specification or interior designer’s notes.

5: Main pieces of furniture are added, either using the layout supplied, or making suggestions as to what works best for the space.

6: Viewing angles are composed for each image, getting the best angle and achieving the most out of each shot.

7: Lighting is added to sculpt and form the building to set the mood and overall scene.

8: Finishing touches, including small details and props, are added to make the space feel alive and ‘lived-in’, this really makes a difference when achieving maximum realism.

9: A draft image is rendered and sent for client review.

10: Technical and marketing comments are applied and a new draft supplied.

11: The final version is rendered at ultra high-resolution to truly appreciate the detail.

  • What information is needed to obtain a quote for production of an Exterior Property CGI?
    Usually a site plan and some indicative elevations will be enough to quote from. Then just a description or a list of the exterior property CGIs or images you need.
  • What information is needed to carry out the production of an Exterior Property CGI?
    We need the site plan, floor plans, and elevations for each building you would like us to render. These drawings should be in CAD format (preferably DWG format). We also need the materials schedule and landscaping drawing, which can be CAD or PDF format as these are just for reference.
  • Do you charge extra to work from hand-drawn drawings or sketches, rather than CAD files?"
    Yes, we usually charge an additional 25% to cover the additional time it takes when working from hand-drawn information, rather than CAD drawings.
  • How many sets of amends can we make to the Exterior Property CGI?
    Our costs usually include two sets of amends. We allow for two rounds of comments or feedback sessions during a usual project. It’s worth noting that ‘design changes’ are not usually included in these costs. If design changes are made to any part of the project that we’ve already worked on, then we will add the cost of making those changes to the final invoice. We will let you know in advance of these charges, if they occur.
  • What is the difference between amends/comments, and chargeable ‘design changes’?"
    An example of amends/comments would be something we have interpreted differently than you intended, for example; changing the tone of the brickwork. Design changes are where the drawings/designs of the building have changed after we have carried out the work. For example; we have modelled a building, but then we are sent a new/revised drawing that shows a different window arrangement.
  • How long does it take to produce an Exterior Property CGI?
    A single house type CGI would take around 2 days, a batch of 10 house type CGIs would take 10-15 days. A streetscene CGI would take around 3-4 days.
  • Can we change the viewing angle for an Exterior Property CGI once it has been produced?
    Yes, we change the camera angle very quickly and have a very responsive workflow. We model everything in the scene, rather than use photoshop to fake foliage and other realistic objects and effects. This means that changing the angle can be done retrospectively, without having to carry out hours of post-production all over again. This also means that we can provide 3D Animations at a later stage.
  • Can you work from partially designed or conceptual information?
    Yes, we can work from hand-drawn architect’s plans or conceptual sketches. We are architecturally trained and have over 25 years experience in architecture. This helps us fill in the gaps and help visualise our client’s vision. Our process and costs for this are a little different so please contact us for further information.
  • Can we request further views/images further down the line into a project?
    Yes we are able to provide additional images/angles after we have completed the initial project. Thanks to our unique way of working, we are able to supply supplementary imagery, or even 3D Animation content, at very short notice.
  • Is there a saving if we instruct multiple Exterior Property CGIs from the same project?
    Absolutely! We have a very efficient way of producing our Property CGIs, and one of the main advantages of the way we work, is the ability to provide multiple images and content from a project. This means that our clients get even more value. This is especially true of our tailored CGI bundles, click here for more information.
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