Stunning photo-realistic imagery

Image by travelnow.or.crylater

✓ Helping purchasers visualise the interior spaces

✓ Adding real value to marketing material
✓ Showcasing unique features and focal points

Showcase your property interior with stunning photo-realistic imagery. High quality Interior CGIs add another dimension to your marketing material.

Prospective purchasers always want to visualise what an internal space will look like. Interior Property CGIs allows you to have photo-realistic imagery of interior spaces from your development long before any construction has been completed. We work with our in-house Interior Designer, or your instructed one, to create highly realistic images of your interiors that best represent your development. Creating striking imagery and content that can be the keystone of your marketing campaign.

Blue Cube Studios is at the forefront of adopting the latest technology to create precise, realistic, and high-clarity property CGIs. Show the unique features of internal spaces, as well as communicate the internal flow of a commercial project. We can even use real-word photography of views from balconies or terraces to help showcase important selling points.

We have found that interior property CGIs have been beneficial for our clients by:

Adding real value to marketing materials

Helping buyers visualise how a space looks with furniture and interior decor

Enabling analysis of important aspects such as the relationship between rooms, entry and exit points, and room volume

Show off the features of your property with interior property CGIs, from kitchens and bathrooms to vaulted ceilings and views. Prospective purchasers can view glossy photographic images, which are especially useful for off-plan property sales. Interior CGIs can also be used for virtual staging to create product visualisations.

Gray Structure

Approach & Process

1: We check the information, clean and prepare the DWG files from your architect

2: We create 3D geometry for the internal spaces using CAD files as a base, structuring the layers in the model, grouping the interior elements together.

3: Any structural or fixed decorative surfaces are separated out, if necessary, for finer control.

4: We apply materials to the interior surfaces and finishes, matching colours given in the specification or interior designer’s notes.

5: Main pieces of furniture are added, either using the layout supplied, or making suggestions as to what works best for the space.

6: Viewing angles are composed for each image, getting the best angle and achieving the most out of each shot.

7: Lighting is added to sculpt and form the building to set the mood and overall scene.

8: Finishing touches, including small details and props, are added to make the space feel alive and ‘lived-in’, this really makes a difference when achieving maximum realism.

9: A draft image is rendered and sent for client review.

10: Technical and marketing comments are applied and a new draft supplied.

11: The final version is rendered at ultra high-resolution to truly appreciate the detail.

The service we receive from Blue Cube Studios is friendly, professional and, given a deadline, they are able to deliver! The Property CGIs and 3D Floor Plans produced for us by Blue Cube are so good they are often mistaken as photos and we receive many compliments on the artwork they provide.

Jane Jones - Landex Ltd 

Create your virtual show home using photo-realistic Interior CGIs

Let your prospective buyers get a feel for the interior spaces of your development.


What information is needed to obtain a quote for production of an Interior CGI?

Usually just the floor plans marked up with the angles required, or a list of required images. It’s also useful for us to establish what level of interior design you want us to provide.

What information is needed to carry out the production of an Interior CGI?

We need the floor plans, room sections and elevations for each area. These drawings should be in CAD format (preferably DWG format). We also need the construction specification for the interior first fix and second fix finishes. Kitchen or Bathroom specifications and drawings if necessary, and finally any interior styling references if appropriate.

How do you deal with the interior styling for the production of an Interior CGI?

Our clients will consider one of three methods; supply interior design documents, supply reference photos from similar or previous projects, or ask us to use our own interpretation.

Can you incorporate interior design information from mood boards?

Yes, our clients often supply us with interior design mood boards (PDF format), which we can then emulate. We can also supply professional interior design if required, at additional cost.

Can you produce Interior CGIs without an interior design specification?

Yes, we can use our own experience and artistic licence to add furniture and styling to the interior.

What furniture and fittings can be placed into the Interior CGIs?

We have a vast library of 3D models and access to even more libraries if needed. Our costs allow for using similar furniture, matching as closely as possible from our library. If you need specific furniture, there would be an additional fee for modelling this.

Can you replicate details kitchen and bathroom specification/designs in the Interior CGIs?

Yes we can use kitchen manufacturer’s drawings and bathroom specifications to accurately reflect the final look of the property.

How many sets of amends can we make to the Interior CGI?

Our costs usually include two sets of amends. We allow for two rounds of comments or feedback sessions during a usual project. It’s worth noting that ‘design changes’ are not usually included in these costs. If design changes are made to any part of the project that we’ve already worked on, then we will just add the cost of making those changes to the final invoice. We will let you know in advance of these charges, if they occur.

How long does it take to produce an Interior CGI?

An Interior CGI usually takes 2-3 days to complete.

Can we change the viewing angle for an Interior CGI once it has been produced?

Yes, we change the camera angle very quickly and have a very responsive workflow. We model everything in the scene, rather than use Photoshop to fake props and other realistic objects and effects. This means that changing the angle can be done retrospectively, without having to carry out hours of post-production all over again. This also means that we can provide 3D Animations at a later stage, click here for more information about our 3D Animations.

Can you work from hand-drawn information or from partially designed or conceptual information?

Yes, we can work from hand-drawn architect’s plans or conceptual sketches. We are architecturally trained and have over 25 years experience in architecture. This helps us fill in the gaps and help visualise our client’s vision. Our process and costs for this are a little different so please contact us for further information.

Can we request further views/angles further down the line into a project?

Yes we are able to provide additional images/angles after we have completed the initial project. Thanks to our unique way of working, we are able to supply supplementary imagery, or even 3D Animation content, at very short notice.

Is there a saving if we instruct multiple Interior CGIs from the same project?

Absolutely! We have a very efficient way of producing our Interior CGIs, and one of the main advantages of the way we work, is the ability to provide multiple images and content from a project. This means that our clients get even more value. This is especially true of our tailored CGI bundles, click here for more information.