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The gold standard of CGI

Entice customers with expertly produced

3D Flythrough tours

✓ Virtual tours showcasing your properties

✓ Attention-grabbing marketing videos that truly stand out
✓ Engaging videos for social media campaigns

Using the latest 3D animation software and custom techniques, we create internal and external virtual 3D flythrough tours of properties. 3D flythrough animations showcase your properties and can include background music, voice overs or can even be incorporated into other video presentations. As video is a primary digital marketing tool, 3D animations are a perfect addition to any marketing strategy, for both social media and direct marketing applications.


Blue Cube Studios provides high definition, highly realistic 3D Flythrough animations that look every bit as good as still images with no loss in quality or detail.

Our clients have found

3D Flythrough and 3D animation beneficial for promoting their developments by:

Supporting remote property viewings

Creating photo realistic videos to give sales and marketing presentations the ultimate wow factor

Gaining credibility for projects to win investment or corporate buy-in

3D Flythrough video content allows you to show people around your development before it’s finished and adds life and interest to your sales and marketing campaigns.


Approach & Process

1: We check the information, clean and prepare the DWG files from your architect.

2: Using CAD files as a base, we create the 3D geometry for the buildings, structuring the layers in the model and grouping building materials together.

3: We create 3D geometry for the external landscaping features from the site plan and add soft landscaping.

4: With the 3D model complete, we setup 3D animations and provide ‘live’ storyboards for client approval that illustrate the camera route, timing and composition.

5: Materials and hard surface finishes are applied to the model.

6: Lighting is added to sculpt and form the building to set the mood and overall scene.

7: We test render each section of the 3D animation, adding any other moving objects and check the timing.

8: A draft animation is rendered and sent for client review.

9: Technical and marketing comments are applied and a new draft supplied.

10: The final version is rendered at ultra high-resolution, including titles, voice-overs and background music to finish the video.

Blue Cube Studios produce consistently high quality CGIs and Animations. They are very experienced in the field of Property CGIs and Animations and will always work well with us to get the best results possible.They are flexible and accommodating, and have contributed to our business successes many times over the years.

Jamie Woodrow - Countryside Properties

  • What information is needed to obtain a quote for production of an Exterior Property CGI?
    Usually a site plan and some indicative elevations will be enough to quote from. Then just a description or a list of the exterior property CGIs or images you need.
  • What information is needed to carry out the production of an Exterior Property CGI?
    We need the site plan, floor plans, and elevations for each building you would like us to render. These drawings should be in CAD format (preferably DWG format). We also need the materials schedule and landscaping drawing, which can be CAD or PDF format as these are just for reference.
  • Do you charge extra to work from hand-drawn drawings or sketches, rather than CAD files?"
    Yes, we usually charge an additional 25% to cover the additional time it takes when working from hand-drawn information, rather than CAD drawings.
  • How many sets of amends can we make to the Exterior Property CGI?
    Our costs usually include two sets of amends. We allow for two rounds of comments or feedback sessions during a usual project. It’s worth noting that ‘design changes’ are not usually included in these costs. If design changes are made to any part of the project that we’ve already worked on, then we will add the cost of making those changes to the final invoice. We will let you know in advance of these charges, if they occur.
  • What is the difference between amends/comments, and chargeable ‘design changes’?"
    An example of amends/comments would be something we have interpreted differently than you intended, for example; changing the tone of the brickwork. Design changes are where the drawings/designs of the building have changed after we have carried out the work. For example; we have modelled a building, but then we are sent a new/revised drawing that shows a different window arrangement.
  • How long does it take to produce an Exterior Property CGI?
    A single house type CGI would take around 2 days, a batch of 10 house type CGIs would take 10-15 days. A streetscene CGI would take around 3-4 days.
  • Can we change the viewing angle for an Exterior Property CGI once it has been produced?
    Yes, we change the camera angle very quickly and have a very responsive workflow. We model everything in the scene, rather than use photoshop to fake foliage and other realistic objects and effects. This means that changing the angle can be done retrospectively, without having to carry out hours of post-production all over again. This also means that we can provide 3D Animations at a later stage.
  • Can you work from partially designed or conceptual information?
    Yes, we can work from hand-drawn architect’s plans or conceptual sketches. We are architecturally trained and have over 25 years experience in architecture. This helps us fill in the gaps and help visualise our client’s vision. Our process and costs for this are a little different so please contact us for further information.
  • Can we request further views/images further down the line into a project?
    Yes we are able to provide additional images/angles after we have completed the initial project. Thanks to our unique way of working, we are able to supply supplementary imagery, or even 3D Animation content, at very short notice.
  • Is there a saving if we instruct multiple Exterior Property CGIs from the same project?
    Absolutely! We have a very efficient way of producing our Property CGIs, and one of the main advantages of the way we work, is the ability to provide multiple images and content from a project. This means that our clients get even more value. This is especially true of our tailored CGI bundles, click here for more information.
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