The gold standard of CGI

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✓ Virtual tours showcasing your properties

✓ Attention-grabbing marketing videos that truly stand out
✓ Engaging videos for social media campaigns

Using the latest 3D animation software and custom techniques, we create internal and external virtual 3D flythrough tours of properties. 3D flythrough animations showcase your properties and can include background music, voice overs or can even be incorporated into other video presentations. As video is a primary digital marketing tool, 3D animations are a perfect addition to any marketing strategy, for both social media and direct marketing applications.


Blue Cube Studios provides high definition, highly realistic 3D Flythrough animations that look every bit as good as still images with no loss in quality or detail.

Our clients have found

3D Flythrough and 3D animation beneficial for promoting their developments by:

Supporting remote property viewings

Creating photo realistic videos to give sales and marketing presentations the ultimate wow factor

Gaining credibility for projects to win investment or corporate buy-in

3D Flythrough video content allows you to show people around your development before it’s finished and adds life and interest to your sales and marketing campaigns.

Blue Cube Studios produce consistently high quality CGIs and Animations. They are very experienced in the field of Property CGIs and Animations and will always work well with us to get the best results possible.They are flexible and accommodating, and have contributed to our business successes many times over the years.

Jamie Woodrow - Countryside Properties

Gray Structure

Approach & Process

1: We check the information, clean and prepare the DWG files from your architect.

2: Using CAD files as a base, we create the 3D geometry for the buildings, structuring the layers in the model and grouping building materials together.

3: We create 3D geometry for the external landscaping features from the site plan and add soft landscaping.

4: With the 3D model complete, we setup 3D animations and provide ‘live’ storyboards for client approval that illustrate the camera route, timing and composition.

5: Materials and hard surface finishes are applied to the model.

6: Lighting is added to sculpt and form the building to set the mood and overall scene.

7: We test render each section of the 3D animation, adding any other moving objects and check the timing.

8: A draft animation is rendered and sent for client review.

9: Technical and marketing comments are applied and a new draft supplied.

10: The final version is rendered at ultra high-resolution, including titles, voice-overs and background music to finish the video.


Entice customers with expertly produced

3D Flythrough tours


What information is needed to obtain a quote for production of a 3D Flythrough?

Usually a site plan and some indicative elevations will be enough to quote from. Then just a description of the type of flythrough you would like. It’s useful to know what the levels across the site are like, as we can save time and money by modelling some sites as ‘flat’.

What information is needed to carry out the production of a 3D Flythrough?

We need the site plan, floor plans, and elevations for each building. These drawings should be in CAD format (preferably DWG format). We also need the materials schedule and landscaping drawing, which can be CAD or PDF format as these are just for reference.

Can we preview and tweak the 3D Flythrough animation route prior to final production?

Yes, during our process we will send you a draft of the 3D Flythrough route. This is usually done as soon as we have built the 3D model of your development. This draft animation will be grey, and purely for flythrough route and timings etc… This ensures that our clients know exactly how the animation will look, and it’s timings, prior to the first draft. It also helps us avoid costly re-renders.

How many sets of amends can we make to the 3D Flythrough?

Our costs usually include two sets of amends. We allow for two rounds of comments or feedback sessions during a usual project. It’s worth noting that ‘design changes’ are not usually included in these costs. If design changes are made to any part of the project that we’ve already worked on, then we will just add the cost of making those changes to the final invoice. We will let you know in advance of these charges, if they occur.

How long does it take to produce a 3D Flythrough?

For an exterior 3D flythrough, it will take 3-5 weeks depending on size of the project. For an interior 3D Flythrough, it will take around 2-4 weeks. If we’re producing a 3D flythrough and we’ve already produced exterior CGIs or interior CGIs, then this time is reduced by more than half.

Can we request further animations/angles further down the line into a project?

Yes we are able to provide additional images/angles after we have completed the initial project. Thanks to our unique way of working, we are able to supply supplementary imagery, or additional 3D Animation content, at very short notice.

Is there a saving if we instruct multiple Property CGIs from the same project?

Absolutely! We have a very efficient way of producing our Property CGIs, and one of the main advantages of the way we work, is the ability to provide multiple images and content from a project. This means that our clients get even more value. This is especially true of our tailored CGI bundles, click here for more information.

What format do you supply 3D Flythrough animations in?

We supply our 3D Flythrough animation in MP4 format, usually encoded with H.264 compression. This format is optimized for video streaming on services such as YouTube or Vimeo. We also provide various quality/size versions suitable for social media. We can also supply 4k video, Blu-Ray or iMax formatted content at extra cost if required.