Exterior Property CGIs


Visualise your whole development

Image by travelnow.or.crylater

Perfectly depict your development and its properties in 3D format with realistic Exterior Property CGIs.

High quality exterior CGIs eliminate the guesswork involved in speculative property development. Allowing you to secure a good flow of capital investment from prospective buyers in the early stages of your property development.


Blue Cube Studios is at the forefront of adopting the latest technology to create precise, realistic, and high-clarity property CGIs. With our accurate, detailed 3D models, you can show an entire building, set of buildings or a specific part of a large building. As our most popular service, there are a variety of Exterior CGI services you can choose from.

We have found that exterior property CGIs have been beneficial for our clients by:

Speeding up the process of acquiring consent from local authorities

Improving the turnaround times of property sales

Conveying the building form and design clearly, and how the proposed structure fits with the surrounding infrastructure

Property CGIs demonstrate the uniqueness of your development in the most profound manner. Giving you beautifully crafted imagery for your marketing material.

Exterior CGI Types

  • Eye-level CGI

    These are the conventional CGI types used for residential and commercial buildings. They show a perspective image, taken at eye-level of any property, such as an apartment block, care home, single dwelling, commercial building etc.


    These CGIs are designed to mimic a traditional photograph and they are the most common type of property CGI.

  • Streetscene CGI

    A view, or vista, across the most attractive areas of your development, showing a collection of properties in-situ.

    Fantastic for giving prospective buyers a feel for the development, as well as a visual aid for supporting planning applications.

  • Dusk/Hero CGI

    A more enhanced service, we create dusk shots based on the ‘magic hour’ lighting found just before sunset. The subtle ambient lighting really adds a wow factor to these CGIs, providing you with the perfect hero image for your project.


    High contrast, impactful imagery that showcases glazing design features as well as offering interior views illuminated from the interior lighting.

  • Watercolour CGI

    Based on Streetscene CGIs, we create beautifully crafted watercolour CGIs by applying a hand-drawn and soft watercolour effect to a standard CGI visual.


    The softness of the watercolour, and hand-drawn look means that people are normally more receptive to their content, a helpful tool when dealing with contentious planning applications.

  • House Type CGI

    A single CGI showing a typical perspective image of each unique house type for a project.


    Perfect to showcase the property types available at your development, covering multiple plots with a single image.

  • Plot Specific CGI

    Perfect for bespoke developments, allowing you to visualise each plots unique features, or house type variations such as materials or fenestration.


    Arm your marketing team with a complete set of visuals showing each plot with its own features, with the external landscaping layout in its exact plot orientation.

Gray Structure
Approach & Process

1: We check the information, clean and prepare the DWG files from your architect.

2: Using CAD files as a base, we create the 3D geometry for the buildings, structuring the layers in the model and grouping building materials together.

3: We create 3D geometry for the external landscaping features from the site plan.

4: Soft landscaping, surface finishes and materials are applied to the model.

5: Viewing angles are composed for each image, getting the best angle and achieving the most out of each shot.

6: Lighting is added to sculpt and form the building to set the mood and overall scene.

7: A draft image is rendered and sent for client review.

8: Technical and marketing comments are applied and a new draft supplied.

9: The final version is rendered at ultra high-resolution to truly appreciate the detail.


We would highly recommend Blue Cube Studios for high quality property CGI’s or photomontage CGIs. They produce excellent results and offer a timely and professional service, working collaboratively with the design team. Having experienced architectural members of staff enables them to achieve very high standards of accuracy, not to mention realism.

David Rose - ADP Architects & Town Planners

Get higher returns with Exterior CGI

Give your prospective buyers a clear picture of your developments.


What information is needed to obtain a quote for production of an Exterior CGI?

Usually a site plan and some indicative elevations will be enough to quote from. Then just a description or a list of the property CGIs or images you need.

What information is needed to carry out the production of an Exterior CGI?

We need the site plan, floor plans, and elevations for each building. These drawings should be in CAD format (preferably DWG format). We also need the materials schedule and landscaping drawing, which can be CAD or PDF format as these are just for reference.

Do you charge extra to work from hand-drawn drawings or sketches, rather than CAD files?

Yes, we usually charge an additional 25% to cover the additional time it takes when working from hand-drawn information, rather than CAD drawings.

How many sets of amends can we make to the Exterior CGI?

Our costs usually include two sets of amends. We allow for two rounds of comments or feedback sessions during a usual project. It’s worth noting that ‘design changes’ are not usually included in these costs. If design changes are made to any part of the project that we’ve already worked on, then we will just add the cost of making those changes to the final invoice. We will let you know in advance of these charges, if they occur.

What is the difference between amends/comments, and chargeable ‘design changes’?

An example of amends/comments would be something we have interpreted differently than you intended, for example; changing the tone of the brickwork. Design changes are where the drawings/designs of the building have changed after we have carried out the work, for example; we have modelled a building, but then we are sent a new/revised drawing that shows a different window arrangement.

How long does it take to produce an Exterior CGI?

A single house type CGI would take around 2 days, a batch of 10 house type CGIs would take 10-15 days. A streetscene CGI would take around 3-4 days.

Can we change the viewing angle for an Exterior CGI once it has been produced?

Yes, we change the camera angle very quickly and have a very responsive workflow. We model everything in the scene, rather than use photoshop to fake foliage and other realistic objects and effects. This means that changing the angle can be done retrospectively, without having to carry out hours of post-production all over again. This also means that we can provide 3D Animations at a later stage, click here for more information about our 3D Animations.

Can you work from partially designed or conceptual information?

Yes, we can work from hand-drawn architect’s plans or conceptual sketches. We are architecturally trained and have over 25 years experience in architecture. This helps us fill in the gaps and help visualise our client’s vision. Our process and costs for this are a little different so please contact us for further information.

Can we request further views/images further down the line into a project?

Yes we are able to provide additional images/angles after we have completed the initial project. Thanks to our unique way of working, we are able to supply supplementary imagery, or even 3D Animation content, at very short notice.

Is there a saving if we instruct multiple Property CGIs from the same project?

Absolutely! We have a very efficient way of producing our Property CGIs, and one of the main advantages of the way we work, is the ability to provide multiple images and content from a project. This means that our clients get even more value. This is especially true of our tailored CGI bundles, click here for more information.


  • Kingsmead

    This project was a large development of new homes in Faversham, Kent. One of many projects we have undertaken for Crest Nicholson’s Eastern region. We provided a wealth of images...

  • Waterside Place

    One of our regular clients, Bovis Homes asked us to produce a 3D Flythrough of their development near Banbury, Oxfordshire. Part of the Vistry Group, Bovis Homes are a national...

  • Beaulieu Park

    Beaulieu Park is a strategic development by Countryside Properties, and Blue Cube Studios have been involved since the early days. From 2012, we have been providing marketing CGI’s...

  • Horizon 120

    Horizon 120 is a large commercial development covering 65 acres, offering high-tech, industrial, office and logistics space. We were tasked with several aspects of imagery for this project.

Our Clients

Architectural Structure

Get in touch

Blue Cube Studios Ltd

Suite 2, The Treble Tile, Colchester Road,

West Bergholt, Colchester, Essex, CO6 3JQ

+44 (0) 1206 982992


© Blue Cube Studios Ltd 2002 - 2021