horizon-120-photomontage.jpg

Horizon 120

Braintree

Horizon 120 is a large commercial development covering 65 acres, offering high-tech, industrial, office and logistics space. We were tasked with several aspects of imagery for this project. The client needed an overview of the entirety of Phase 1, showing its location and the Essex countryside surrounding the development. We achieved this by utilising some aerial photography, and then dropping in the CGI elements to show the proposals as a photo-realistic montage.

 

This model has the capability to be updated as the design develops, so it’s a constantly evolving master-image. We have set up our production pipeline to deal with this, by having the ability to swap out single buildings and surrounding infrastructure as needed. We also provided close-up CGI’s taken from eye-level for buildings that have been developed or ready for sale/lease. For us, it’s a short step to then provide a 3D Flyaround, giving a full 360 degree video of particular buildings, and providing awesome content for our client’s marketing campaign.

Deliverables:

  • Exterior CGI’s

  • Aerial Photomontage

  • 3D Animation

 
 
CGI Marketing Pack

Kingsmead

Crest Nicholson

This project was a large development of new homes in Faversham, Kent. One of many projects we have undertaken for Crest Nicholson’s Eastern region. We provided a wealth of images, animations and marketing content. By creating a 3D model of the entire development, we’re able to supply a great package of house type CGI’s, streetscenes CGI’s as well as an eye-catching 3D Flythrough Animation. We also supplied 2D sales floor plans for all house types, and a large detailed 2D site plan. All produced in-house and all coordinated by our hugely experienced team. Teaming up with one of our favorite local creatives, we were able to supply a fully integrated creative service; providing full branding and site identity, brochure design, artwork, advertising artwork and print management.

Deliverables:

  • House Type CGI’s

  • Streetscene CGI’s

  • 2D Site Plan

  • 3D Flythrough

  • Branding, brochure design and artworking

 
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Ellingham Green

Norfolk, Flagship Homes

This project was a lovely development for Flagship Homes. 100 new homes set within the Norfolk countryside, near Attleborough in Great Ellingham. We worked very closely with Swallow Marketing, to deliver a fully integrated service. We created a 3D model for the entire development; meaning that the 3D models created for all the house type CGI’s, could be re-used for a 3D Site Plan, and Flythrough Animation. Not only that, we were able to quickly reformat our 3D models and optimise them for the real-time interactive touchscreen system. This project is a great example of how to gain the maximum value from our 3D services - squeezing as much content out of our 3D work as possible !

Deliverables:

  • Exterior House Type CGI’s

  • Streetscene/Hoarding CGI’s

  • 3D Site Plan

  • 3D Flythrough Animation

  • Fully interactive Real-time touchscreen system for Sales Centre

 
Exterior property CGI
Beaulieu Park
Chelmsford, Countryside Properties

Beaulieu Park is a strategic development by Countryside Properties, and Blue Cube Studios have been involved since the early days. From 2012, we have been providing marketing CGI’s and animations for both residential and commercial aspects of the 604-acre site, comprising a staggering 3,600 new homes. The architecture across the phases of this strategic development boasts a varied mix of colonial style family homes, traditional local architecture and contemporary style houses overlooking a huge linear park.

Deliverables:

  • Exterior CGI’s

  • Streetscene CGI’s

  • 3D Flythrough Animations x4

  • 3D Floor Plans

 
Exterior CGI
Polly’s Field Village
Retirement Village

We worked closely with Harisson Carloss to deliver a package of exterior and interior CGI’s alongside a centrepiece 3D Flythrough Animation. The end-client, Abbeyfield, needed to showcase their stunning new development, and all of its selling points, ahead of construction. By providing a 3D Flythrough that features exterior and interior content, we were able to supply a solution that covered all bases, two years before the development was built. This project demonstrates how easy it is, to give potential investors and purchasers a tour of a development, way before construction has even started. By producing still images, taken from the animation, we were able to offer exceptional value.

Deliverables:
  • Exterior CGI’s

  • Interior CGI’s

  • Aerial CGI’s

  • 3D Site Plan

  • 3D Flythrough Animation (Exterior and Interior)

 
waterside-place-exterior CGI
Waterside Place
Bovis/Vistry Group

One of our regular clients, Bovis Homes asked us to produce a 3D Flythrough of their development near Banbury, Oxfordshire. Part of the Vistry Group, Bovis Homes are a national house builder, and they even have their own graphics and CGI department. Quite often, we help them out with the 3D Flythrough production, as it’s considered a niche within a niche, and requires very specific network and hardware infrastructure. We consider ourselves to be an excellent resource to the Vistry Group, as they can always rely on us to support their internal teams when needed. Waterside Place is a great example of this relationship; half-way through developing the 3D Flythrough models, the Marketing Manager had been told that they needed a batch of 11 house type CGI’s for this development and their internal team didn’t have any spare resource to supply them. We stepped up, and within two weeks, we delivered 12 house type CGI’s from our 3D model to help our client out.

Deliverables:
  • House Type CGI’s (last minute)

  • 3D Flythrough

 
Exterior streetscene cgi
Aura
Cambridge, Countryside Properties

We had the pleasure of working on the first phase of Aura for Countryside Properties. Aura was part of the wider 269-acre Great Kneighton development in Trumpington, just 3 miles from the centre of Cambridge.

 

Although this project was completed over 7 years ago, it’s still one of our favorites as it had so many interesting elements to it. Award-winning contemporary architecture and a wide range of image types, made this project a real joy to work on. We still use some of the imagery created in our portfolio as the combination of inspirational architecture and our CGI lighting techniques made these images really pop !

 

Back in 2014 we were pushing the boundaries of technology, just like we are today. We created an Augmented Reality (AR) app for new-build property marketing, as one of the first in the industry! The app we produced was a companion app to the brochure - when you point your tablet or phone at the floor plans page, you were presented with a real-time 3D Floor Plan displayed, showing a great 3D representation of the house type. We’re still one of the industry leaders in VR, AR and real-time technology, seven years on !

We also delivered an interactive touchscreen app, based on iOS and presented on iPads, which linked wirelessly to the physical scale model in the sale centre. This system made it possible to interact with the model, lighting up plots using colour-coded LED’s which changed colour according to the live sales status of each plot.

Deliverables:

  • Exterior CGI’s

  • Streetscene CGI’s

  • Interior CGI’s

  • 3D Site Plan

  • 3D Floor Plans

  • Augmented Reality app to accompany brochure

  • Interactive Touchscreen App, and model lighting

  • Video Production

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